The Online Video Problem
Online video has become a global phenomenon, with a limitless mix of premium and user generated content from a huge variety of content providers readily available to the viewers. Mobile, cable and broadband operators face increasing costs of bandwidth delivery needed to meet the rapidly growing demand for online video and improved viewing experience, while being forced to invest heavily into maintaining a robust network infrastructure.
Additionally, operators have been unable to monetize on the exponential growth of online video, while other members of the video delivery value chain are reaping rewards from content delivered over their increasingly strained network infrastructure. Although carriers realize that online video delivery is a core function they need to own, they have been challenged to find a scalable and sustainable solution - until now.
Video Delivery Ecosystem
As online video consumption continues to skyrocket, transparent caching is the key to keeping carrier networks robust and ensuring subscriber QoE. Watch this video to find out why »
Introducing Universal Video Delivery
Universal Video Delivery is the next generation of traditional caching products, engineered to replace the outdated approach of bolting together disparate generic point products. Universal Video Delivery solutions enable carriers to manage and monetize video traffic in their networks, while dramatically reducing the adverse impact of OTT video traffic in their environment. A complete Universal Video Delivery solution must automatically detect and identify the rapidly changing media sources and formats, seamlessly integrate into any service provider network, and provide carrier-grade scalability and high availability to avoid service disruptions or degradation. Universal Video Delivery extends transparent caching and video delivery capabilities by interfacing with commercial, content provider, and operator Content Delivery Networks (CDNs).
Qwilt’s unified Universal Video Delivery solution is the only one in the industry to combine the four key video delivery functions – Classification, Monitoring, Storage, and Optimized Video Delivery - in a purpose-built, carrier-grade, integrated software platform designed to run on readily available off-the-shelf commodity hardware.
Benefits of Universal Video Delivery
Minimize Infrastructure Investment
Deploying a Universal Video Delivery solution at the subscriber edge substantially reduces the need for costly network-wide infrastructure upgrades to support rapidly increasing video traffic. Rather than continually investing budget and resources into acquisition and deployment of costly equipment just to keep up with the required backbone capacity, operators can maximize the return on investment from their existing infrastructure while making strategic investments to maintain an agile and robust network.
Reduce Operational Costs
A Universal Video Delivery solution can reduce the amount of OTT video traffic in your network by up to 80%. With video traffic exceeding 50% of total bandwidth in most markets, this reduction translates into substantial savings on bandwidth, peering, and other transit-related costs. A unified video delivery solution requires less rack space, energy, and management effort by the network operations staff.
Heavy Reading White Paper: "Benefits of Video Optimized Caching"
Optimize Subscriber QoE
In a highly competitive market where end user satisfaction ranks among top differentiators, a Universal Video Delivery solution enables carriers to take subscriber QoE to previously unattainable levels. As the amount of video traffic continues to increase, many end users experience degraded video and broadband service quality due to network congestion, especially during peak consumption periods, resulting in subscriber dissatisfaction and the subsequent customer turnover. Qwilt's Universal Video Delivery solution was designed and engineered specifically for high demands of video delivery at the subscriber edge, capable of delivering a maximum number of concurrent streams to a large number of subscribers while ensuring content originator’s fidelity and optimizing the end user QoE.
Qwilt featured in Frost & Sullivan's Report: "Video QoE 2012: Managing the Video Tidal Wave for Quality & Profit"
Stitching the Fabric: Empowering a Symbiotic Video Delivery Value Chain
Qwilt’s Universal Video Delivery solution helps restore the symbiotic balance within the video delivery value chain. With Qwilt, network operators are able to achieve substantial CAPEX and OPEX savings while optimizing subscriber QoE and maximizing the investment in their existing network infrastructure.
Interfacing video delivery products with content delivery network (CDN) services, operators extend the CDNs serving capacity and reach without costly infrastructure investments, while increasing the overall volume of video traffic and maximizing profits. By serving video from the edge of the network, operators dramatically improve subscriber QoE, as well as improve the service delivery assurance for content providers. This integrated approach completes the feedback and reporting loop for all parties in the video delivery value chain, while ensuring an immersive video experience for the consumers.