Comment: How to stream the Super Bowl, and other major events
Stephen Ahaszuk, Head of Solutions, Content Publishers, at Qwilt, looks at the issues and solutions around live streaming to millions of viewers.
Streaming live to a global audience is no small feat. Unlike on-demand content, live events must be delivered in near real-time to millions of viewers, ensuring seamless synchronisation across devices, regions, and varying network conditions.
For a high-stakes event like this weekend’s Super Bowl, even minor streaming issues such as buffering, latency, or audio disruptions can lead to widespread frustration among fans. Past major sports broadcasts have shown that scaling live-streaming infrastructure for events of this magnitude requires cutting-edge innovation beyond traditional content delivery methods.
