Why Open Caching is a game changer for live sports streaming in underserved markets

Jocelyn Tice, director, strategic accounts, at Qwilt explains why Open Caching has the potential to revolutionise live sports streaming, enabling viewers – from capital cities to rural countryside – to join in the shared global experience.

This summer’s sporting extravaganzas – from the Euros and Copa America finals, the Tour de France and Wimbledon, and, of course, the Paris Olympics – promise a global surge in viewership for live streaming. Recent data from Amdocs suggests that the Paris Olympics will be the first Games where streaming becomes the preferred viewing method for the majority of viewers in the US (51 per cent, up from 28 per cent at Tokyo 2021). This presents a significant challenge for Content Delivery Networks (CDNs) and streaming service providers as they grapple to maintain a high Quality of Experience (QoE) for viewers. Traditional content delivery methods are reaching their limits, especially in underserved markets that often lack the infrastructure necessary to support high-quality streaming.

Read the full article on TVB Europe.