Qwilt and Cisco Highlight Milestones for New Content Delivery Model at NAB 2023
Partners Showcase Expanded Global Reach of Service Provider Edge Network and Higher Quality Media Delivery from the Edge
- Qwilt’s Open Edge platform – running on Cisco’s edge infrastructure – continues to gather momentum, with over 175 service providers and content publishers using the solution to-date.
- Qwilt and Cisco’s solution serves over one billion unique subscribers worldwide.
- Some of the largest global streaming brands rely on the platform for highly distributed delivery of live and on-demand media worldwide.
- Cisco and Qwilt will jointly showcase the benefits of their solution at the NAB Show in Las Vegas, April 15-19, 2023
REDWOOD CITY, Calif. – April 13, 2023 – Qwilt and Cisco continue to demonstrate the need for a new model for content delivery with the rapid adoption of their joint solution by both service providers and content publishers worldwide. Together, Cisco and Qwilt have quickly reached milestones that demonstrate the high market demand for the solution and value it provides for the content delivery ecosystem.
Cisco and Qwilt – Key Milestones
- Serving over one billion unique subscribers through content distribution and partnership agreements.
- Deploying to over 150 service provider partners globally, including Airtel India, J:COM Japan, Telefonica Spain, Vodafone Turkey, and many more.
- Exceeding 100Tbps of deeply embedded service provider edge network capacity to meet the increasing demand for content delivery and edge cloud services.
- Proving the ability to improve re-buffering time by 55%, Time-To-First-Frame by 31%, Average Bit Rate (ABR) by 13% and Error Rate by 9.4% for live-streamed media delivery.
Qwilt + Cisco: Redefining the Future of Content Delivery
The joint solution, comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, provides Quality-as-a-Service content delivery by pushing content caching and delivery far out to the embedded edge of the carrier network. Service providers deploy Qwilt and Cisco’s Open Edge solution deeply within their networks and, by doing so, move content closer to their subscribers than any third-party commercial or private CDN. Content Providers, in turn, onboard quickly and use the Open Edge solution to deliver content closer to users, improving Quality of Experience (QoE).
The solution reduces the cost of building network capacity and substantially improves delivery quality to ensure service providers can scale for less while serving media and applications at the highest quality. The partnership allows any service provider to rapidly deploy, scale up, and create a foundation for future edge use cases. Importantly, content providers can easily onboard the solution through a single API that provides access to the global footprint of Qwilt-enabled service providers.
A key ingredient to Qwilt’s Open Edge platform is Open Caching – a specification Qwilt helped create within the Streaming Video Technology Alliance (SVTA). With Open Caching, the streaming ecosystem is aligned, bringing streaming platforms and service providers together to deliver content efficiently at scale with the highest quality. Qwilt leads the industry in commercialized Open Caching services.
“By combining state of the art technology and powerful go-to-market across Cisco, Qwilt and our ecosystem partners, we have built a global platform that delivers unparalleled performance and value creation in the content delivery space,” said Theodore Tzevelekis, Vice President, Business Incubation, Cisco Networking. “Together, we’ve created the foundation that’s enabling current and next-gen enterprise use-cases with the benefit of a global, consistent, edge cloud footprint, and the power that Cisco and our ecosystem can uniquely provide.”
“We are excited to share milestone achievements that improve the quality of delivery for a growing number of applications,” said Alon Maor, CEO and Co-Founder, Qwilt. “Open Caching has revolutionized content delivery for some of the largest global OTT and broadcast brands, and Qwilt’s game-changing contributions to software and cloud services have unlocked the potential of edge cloud services deep within service provider networks. Said simply, with Qwilt’s content delivery model, everyone wins.”
Visit Us at NAB
Cisco and Qwilt will jointly demonstrate their solution at the NAB Show in Las Vegas, April 15-19, at the Cisco booth #W3742 in the West Hall of the Las Vegas Convention Center.
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Qwilt’s mission is to deliver connected experiences at the quality they were imagined. Its model is built on partnerships with service providers and content publishers, globally, to create a fabric that powers high-performance delivery of media and applications at the very edge of neighborhoods, big and small.
Qwilt’s open architecture and inclusive business model make local edge delivery more accessible than ever before, unlocking more reliable, higher quality-of-experience at greater scale than previously possible. A growing number of the world’s leading content publishers and cable, telco, and mobile service providers rely on Qwilt for Edge Cloud services, including Airtel, BT, Telecom Argentina, Telecom Italia, Telefónica, Verizon and Vodafone Turkey.
Founded in 2010, Qwilt is a leader of the Open Caching movement and a founding member of the Streaming Video Technology Alliance. Qwilt is backed by Accel Partners, Bessemer Venture Partners, Cisco Ventures, Disruptive, Innovation Endeavors, Marker, and Redpoint Ventures. For more information, visit www.qwilt.com.
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