{"id":1543,"date":"2019-09-11T10:02:01","date_gmt":"2019-09-11T09:02:01","guid":{"rendered":"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/"},"modified":"2022-11-01T23:12:10","modified_gmt":"2022-11-01T23:12:10","slug":"changing-content-delivery-forever","status":"publish","type":"post","link":"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/","title":{"rendered":"Changing Content Delivery Forever"},"content":{"rendered":"<p>Today, we officially <a href=\"https:\/\/www.qwilt.com\/qwilt-content-delivery-sharing-for-publishers-transforms-media-delivery\" target=\"_blank\" rel=\"noopener noreferrer\">announced<\/a> our innovative new media delivery solution, <a href=\"https:\/\/www.qwilt.com\/content-publishers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Delivery Sharing<\/a>, which is a new architectural, business and operational model for content delivery. With Qwilt Content Delivery Sharing, the OTT content providers\u2019 content is delivered by local ISP edge computing assets instead of a more distant CDN. Content Delivery Sharing is the solution to the looming capacity gap that the current CDN model can\u2019t solve.<\/p>\n<p>Of even greater importance, we also <a href=\"https:\/\/www.qwilt.com\/globo-partners-with-qwilt-to-improve-quality-and-increase-capacity-for-live-and-on-demand-streaming-video-delivery-across-brazil\/\" target=\"_blank\" rel=\"noopener noreferrer\">announced<\/a> today a major media company partnership \u2013 <a href=\"https:\/\/www.globo.com\/\">Globo<\/a> has chosen Qwilt as its content delivery partner. Globo is using Qwilt Content Delivery Sharing, deployed in Tier 1 service provider networks in Brazil, to optimize content delivery and improve Quality of Experience (QoE) across Brazil, while supporting the growing need for streaming capacity throughout the country.<\/p>\n<p><strong>Transforming the Content Delivery Value Chain <\/strong><\/p>\n<p>Taken together, these two announcements signal disruptive change for the content delivery industry as Qwilt\u2019s new model transforms the value chain. In this blog post, we will take a closer look at three aspects of today\u2019s announcements:<\/p>\n<ul>\n<li><strong><em>What is Content Delivery Sharing?<\/em><\/strong><\/li>\n<li><strong><em>Why did Globo partner with Qwilt?<\/em><\/strong><\/li>\n<li><strong><em>How is this transformation being enabled by edge computing and Intel?<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>First, what is Content Delivery Sharing?<\/em><\/strong><\/p>\n<p>Content Delivery Sharing (CDS), a service offering to publishers based on Qwilt\u2019s Open Edge Cloud, utilizes ISP-owned servers placed at the access side of their network. The outcome is network offload and cost savings for the ISP by placing content close to end users, giving publishers better content delivery performance and cost. Content delivery sharing is a transformational model in which both service providers and publishers win\u2026not to mention the end user.<\/p>\n<p><strong>A Transformational Model for Content Delivery <\/strong><\/p>\n<p>With Qwilt\u2019s Content Delivery Sharing, each service provider deploys and operates the edge cloud layer needed to support media delivery within their last mile network. They have the incentive to do so because of the infrastructure savings from using edge computing instead of network transport for content delivery. They also share in the monetization benefit. For content publishers, this new model for content delivery means three things \u2013 higher quality, more capacity and lower cost. Through a single cloud API, publishers can access our global footprint of service provider edge cloud deployments.<\/p>\n<p>Content Delivery Sharing is a service offering based on Qwilt\u2019s Open Edge Cloud solution. Both CDS and Open Edge Cloud are compliant with the <a href=\"https:\/\/www.streamingvideoalliance.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Streaming Video Alliance<\/a>\u2019s Open Caching <a href=\"https:\/\/www.streamingvideoalliance.org\/technical-groups\/open-caching\/\" target=\"_blank\" rel=\"noopener noreferrer\">Specifications<\/a> which define how publishers can use in-ISP network cache resources for content delivery.<\/p>\n<p><strong>Applying the Sharing Economy Model to Content Delivery <\/strong><\/p>\n<p>Content Delivery Sharing utilizes a sharing economy (Uber, Airbnb, etc.) business model and applies it to the task of content delivery. Unlike the CDN model, with CDS the edge computing resources are not owned by Qwilt and the delivery function is collaborative between content publishers and service providers instead of contentious as in CDN-ISP peering agreements. Qwilt, like Uber, provides the enabling technology for this model \u2013 edge node software, cloud services and APIs \u2013 which serve as the control plane that matches requests for content delivery \u201criders\u201d with ISP network-based caches ready to deliver \u201cdrivers.\u201d<\/p>\n<p><a href=\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Qwilt-CDS-Sharing-Economy.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Qwilt-CDS-Sharing-Economy.png\" alt=\"Qwilt Content Delivery Sharing\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>CDS matches requests for content with nearby ISP-owned network caches ready to deliver content and meet surges in demand.<\/em><\/p>\n<p>By collaborating, the content publishers bypass the peering bottleneck (particularly beneficial in certain ISP networks and geographies), lower delivery costs, improve performance (especially valuable in certain troubled geographies), and ensure the delivery architecture will quickly scale as OTT usage grows exponentially. The service provider benefits from collaboration by offloading their network infrastructure (fewer switches, routers, ports and links inside their network), reducing their peering requirements at major interconnection points (especially relevant at locations outside of North American and Europe), controlling resources inside their networks, and receiving delivery fees that were previously going to CDNs.<\/p>\n<p><strong><em>Why Did Globo Partner with Qwilt?<\/em><\/strong><\/p>\n<p><strong>Globo \u2013 The Largest Media Company in Latin America <\/strong><\/p>\n<p>First, let\u2019s take a closer look at Globo to appreciate their scale and reach in Brazil. Globo is the largest media company in Latin America and one of the largest in the world, producing around 2,400 hours of entertainment per year in Brazil. Recognized for its production quality, the company has already been presented with 14\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/International_Emmy_Awards\" target=\"_blank\" rel=\"noopener noreferrer\">International Emmys<\/a>. In Brazil, Globo TV presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 136 broadcasting stations that deliver programming to more than 183 million Brazilians.<\/p>\n<p>To put this into terms we in the US might understand, Globo broadcasts to a Super Bowl-sized audience, over 100M viewers, almost every night! Imagine what will take place when all those Brazilians start streaming.<\/p>\n<p><strong>Globo \u2013\u00a0<\/strong><strong>\u201cWe want to build collaborative relationships with Internet Service Providers\u201d<\/strong><\/p>\n<p>Globo\u2019s decision to seek a new model for content delivery and to partner with Qwilt is succinctly stated by Wanderley Baccala, CEO of Globo.com:<\/p>\n<p><em>\u201cGlobo takes immense pride in the digital experiences we create for our consumers. As the demand for our Globoplay live and on-demand streaming service continues to grow<strong>, we want to build collaborative relationships with Internet Service Providers\u00a0<\/strong>in Brazil so we can establish the content delivery infrastructure needed to deliver high quality experiences to massive audiences across the country. With these goals in mind, <strong>we chose to partner with Qwilt because of the unique way in which they enable content delivery from within the service provider networks<\/strong>. The business outcomes for Globo are outstanding \u2013 we have access to a more scalable content delivery infrastructure and our customers enjoy better streaming quality.\u201d<\/em><\/p>\n<p style=\"text-align: right;\"><strong>~ Wanderley Baccala, CEO of Globo.com ~<\/strong><\/p>\n<p><strong>Globo \u2013 Making the Transformation to Digital <\/strong><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Globo_brdr.png\" align=\"right\" \/> Wanderely has direct responsibility for Globo\u2019s transformation to digital as more and more of their content and consumers move from broadcast to digital platforms <strong>\u2013\u00a0<\/strong>like <a href=\"https:\/\/globoplay.globo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Globoplay<\/a>\u00a0<strong>\u2013 <\/strong>for live and on-demand content. It\u2019s clear that Globo recognized the need for a new model that promotes collaboration with Internet Service Providers to support their digital transformation in Brazil.\u00a0 As that need became clear, the partnership with Qwilt was a natural outcome.<\/p>\n<p><strong><em>How is this transformation being driven by edge computing and Intel?<\/em><\/strong><\/p>\n<p>The announcements we\u2019ve made today are the outcome of many market forces. One driving force is the broad industry movement, in both the networking and computing sectors, around edge computing and the service provider edge cloud. At Qwilt, we are strong believers in the inevitability of the service provider edge cloud as the centralized cloud evolves and many compute tasks are pushed to the edge, closer to the consumer. It makes good economic, architectural and operational sense for many reasons, which we have explored in depth in previous <a href=\"https:\/\/www.qwilt.com\/edge-computing-building-a-partner-ecosystem-for-the-service-provider-edge-cloud\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog posts<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Intel_logo_sml.png\" align=\"right\" \/> The edge computing movement is gathering momentum thanks in large part to Intel&#8217;s leadership. As an Intel\u00ae Network Builder and Network Edge Ecosystem Partner for several years, Qwilt has firsthand experience in the high value of investing in a relationship with Intel. For us, the Intel partnership has both short and long-term value on four dimensions. Namely,<\/p>\n<ul>\n<li><strong>Ongoing Improvement in Compute Economics\u00a0<\/strong>\u2013 Intel, over many years, has relentlessly attacked the cost of computing. We are all benefactors of the computing cost curve arc which is manifested in smartphones, laptops and, of particular interest to Qwilt, the performance and cost of an edge server placed at an ISP\u2019s central office that can effortlessly stream the <em>Game of Thrones\u00a0<\/em>season finale in HD to 10s of thousands of subscribers in their homes nearby.<\/li>\n<li><strong>Thought Leadership\u00a0<\/strong>\u2013 Intel has the vision to see beyond the horizon, a strategic voice the industry respects, and resources to hasten the future they predict. We saw this in action earlier this year when Intel\u2019s CEO spoke of the \u2018<a href=\"https:\/\/newsroom.intel.com\/video-archive\/video-intels-data-centric-innovation-day-keynote-replay\/#gs.36lmk4\" target=\"_blank\" rel=\"noopener noreferrer\">cloudification of the edge<\/a>\u2019 at the Intel Innovation Day in San Francisco. This vision and thought leadership, coupled with Intel\u2019s executive relationships across the service provider industry, helps the industry quickly align around the evolution of cloud computing and the business case driving us to the edge.<\/li>\n<li><strong>Product Innovation <\/strong>\u2013 Intel\u2019s ongoing innovation brings new products to the market, like the Intel\u00ae Optane\u2122\ufe0f persistent memory, that increase the value of edge computing, help accelerate the service provider edge cloud, and give Qwilt more edge resources to support, for example, live streaming of HD streams at massive scale or new immersive consumer applications.<\/li>\n<li><strong>Partner Ecosystem <\/strong>\u2013 From major OEMs to innovative start-ups, Intel has grown and maintained an ecosystem of remarkable breadth and depth. Qwilt\u2019s ability to support a wide range of OEM platforms, such as Cisco, Dell, HP, Quanta and SuperMicro, is vastly simplified by the common denominator of Intel\u00ae architecture. Furthermore, Qwilt\u2019s desire to find and partner with a range of like-minded and innovative edge cloud application companies, like TexelVR and Tiledmedia, is satisfied faster thanks to Intel\u2019s broad network of partners and their remarkably intuitive match-making skills.<\/li>\n<\/ul>\n<p>We are proud to be an Intel partner and are eager to advance the service provider edge cloud with new solutions like Content Delivery Sharing. It\u2019s rewarding to announce new services, but what really matters are the relationships and value we can bring to our customers and partners. In this case, we are honored to partner with Globo and support their digital transformation.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we officially announced our innovative new media delivery solution, Content Delivery Sharing, which is a new architectural, business and operational model for content delivery. With Qwilt Content&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"acf":{"thumbnail_image":3299},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changing Content Delivery Forever - Qwilt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Content Delivery Forever - Qwilt\" \/>\n<meta property=\"og:description\" content=\"Today, we officially announced our innovative new media delivery solution, Content Delivery Sharing, which is a new architectural, business and operational model for content delivery. With Qwilt Content...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\" \/>\n<meta property=\"og:site_name\" content=\"Qwilt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qwilt.Inc\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T09:02:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T23:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Qwilt-CDS-Sharing-Economy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1864\" \/>\n\t<meta property=\"og:image:height\" content=\"1032\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qwilt\" \/>\n<meta name=\"twitter:site\" content=\"@qwilt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\"},\"author\":{\"name\":\"Mark Fisher\",\"@id\":\"https:\/\/www.qwilt.com\/#\/schema\/person\/e02c405c09d9b7f251e64d77ae28afb9\"},\"headline\":\"Changing Content Delivery Forever\",\"datePublished\":\"2019-09-11T09:02:01+00:00\",\"dateModified\":\"2022-11-01T23:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\"},\"wordCount\":1530,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qwilt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qwilt.com\/wp-content\/uploads\/2022\/08\/Qwilt-CDS-Sharing-Economy.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\",\"url\":\"https:\/\/www.qwilt.com\/changing-content-delivery-forever\/\",\"name\":\"Changing Content Delivery Forever - 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